Know your “swag.”

Swag. We’ve all heard of it. People wearing snapbacks and Air Jordan retro’s and what not. But here’s the thing. Rarely will you find one who understands what the brands stand for.

Cheesecake Note: As far as The Big Cheese and I are concerned, swag is the free goodies we get at conventions. It is widely known as that and we shall stick to it.

Everyone knows that Air Jordans were the shoes popularized by The Air Man himself, and they are sold for hundreds to even thousands of dollars. Hats, whether fitted or adjustable, are made by several brands, like New Era and Starter. These brands took root in sports. New Era for baseball caps, Jordans for basketball sneakers… But what about those other brands? Can’t leave them dry, can you? They have backgrounds, too! Some in skateboarding, some in music, some in art. Know your swag.

http://blog.ccs.com/go/article/view/skate/news/259533/ccs-knowledge

*This article does not contain EVERY “swag” brand out there, and the summaries are just that; summaries. So if you want to find out more about brands, do some research and support!

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